Getting the basis of communication right is essential to maintain new behaviours as well as engaging key stakeholders in design, development and implementation stages to further sustain change.
We combine the skills of 100 industry leading professionals with market research and insight, knowledge of your local situation and national guidance to deliver an effective communications, engagement and behavioural insight service.
Our service enables effective patient communication and engagement strategies focused on improving population health, addressing inequalities, managing risks and reputation, deriving insight to inform improvement and delivering clear messages.
Our support includes:
- Insight, engagement and consultation - system-wide strategy development for participation, stakeholder mapping and management, service redesign engagement, involvement analysis and reporting plus an insight service
- Communications, editorial and media - strategy development and implementation, communication tools, communications audit, media monitoring, and media management
- Campaigns, creative and digital - brand evolution, websites and digital ecosystems, design and strategic campaigns
- Equality, inclusion and human rights - statutory duty and supporting initiatives to tackle health inequalities
- Freedom of information - send-to-end support for requests to maintain statutory compliance
Our support also extends to general communication and engagement services and support on specific projects such as ICB transition, population profiling and policy harmonisation.
Our key strengths and expertise:
We combine our NHS, local authority and private sector experience across a range of operational and strategic services to provide capacity, capability and efficiency which can be mobilised at pace. Our work with stakeholders across multiple geographies and organisations enables us to share best practice, pool our resources and deliver a cost-effective, independent service.
As a team, we are responsive to customer needs, anticipating your evolving and future requirements and continuously adapting our service model to meet these.
Service benefits
Our communications, engagement and behavioural insights services will help you to:
- Understand the experience of patients, public and staff to shape service improvement
- Be aware of the best communication tools to engage your audience
- Ensure all your information and communications are
accessible by underrepresented and hard to reach groups - Develop a compelling and well-known brand for your service, system or organisation.
RELEVANT READING
Find out more about our Communications, engagement and behavioural insight solution by accessing the resources below. Arden & GEM is already delivering Communications, engagement and behavioural insight solutions to healthcare systems. Find out more by accessing the resources below.
Supporting uptake of new healthcare technologies through an engaging new website for NIHR’s HealthTech Research Centre
When NIHR’s HealthTech Research Centre in Devices, digital and robotics needed a new website to better engage and involve audiences in technology development, an expert NHS team from Arden & GEM and Midlands & Lancashire CSUs was commissioned.
Launched in September 2024, the new user-friendly website showcases research across the major areas of unmet need and delivers a comprehensive resource of information for visitors.
Developing a website with a seamless user journey for the National Institute for Health and Care Research
In May 2024, the National Institute for Health and Care Research Birmingham Biomedical Research Centre unveiled a revamped website, designed and developed by the NHS Arden & GEM and NHS Midlands and Lancashire collaborative Communications and Engagement team.
Developing a user-centric website for cardiovascular care excellence
The National Institute for Cardiovascular Outcomes Research (NICOR) partnered with the NHS Arden & GEM and NHS Midlands and Lancashire collaborative Communications and Engagement team to develop a new, user-friendly website.
Arden & GEM secure place on the Transforming Organisations, Partnerships and Systems framework
We are pleased to announce that Arden & GEM has secured a place on the Transforming Organisations, Partnerships and Systems Framework.
Reimagining and rebuilding a new website for Worcestershire Acute Hospitals NHS Trust
Worcestershire Acute Hospitals NHS Trust commissioned the collaborative Communications and Engagement function from Arden & GEM and Midlands and Lancashire CSUs to reimagine and rebuild their website.
Integrating community pharmacy to deliver better patient care across the East of England
Working in partnership with NHS England’s East of England regional team, system partners, community pharmacies and Local Pharmaceutical Committees, Arden & GEM developed a community pharmacy strategy for the region.
Interim communications support for a busy community trust
Coventry and Warwickshire Partnership NHS Trust sought support from Arden & GEM’s Communications and Engagement team to help deliver crucial strategic and operational communications activities.
Social Value Network launches new online platform to support members achieve their social value ambitions
A new online platform has been launched by the Social Value Network to enable members to discover, store and share knowledge and best practice.
Inclusive innovation: using community co-innovation in digital healthcare to tackle health inequalities and digital exclusion
Fran Ward, Project Manager, NHS Arden & GEM CSU and Dr Paulina Ramirez, Academic, Birmingham Business School explore how community co-innovation could be used to develop digital healthcare that works for diverse communities and reduces the risk of exclusion in this article for the Integrated Care Journal.
Creating community co-innovation spaces in the Black Country
‘Building Inclusive Digital Health Innovation Ecosystems’ is a research programme led by the University of Birmingham’s Business School and supported by Arden & GEM’s digital transformation team, together with Walsall Housing Group (whg), to explore ways of involving diverse communities in the co-innovation of digital health technologies.
CONTACT US
If you’d like to find out more about our Communications, engagement and behavioural insights solution please contact us here: