From digital marketing and campaign development to media relations and stakeholder consultation, our engagement, communications and marketing team provides a full range of services designed to get your message across.
We bring:
- Dedicated communications support for your organisation, either on an ad hoc or ongoing basis, delivered by our experienced communications and marketing professionals.
- Strategic guidance, communications planning and implementation to ensure your messages reach the right people, at the right time, in the right way.
- Patient and wider stakeholder engagement and consultation expertise, designed to deliver the insight and evidence you need to support your clinical commissioning decisions and service changes.
- A strong track record in social marketing, including engagement campaigns to effect changes in behaviours or attitudes around issues such as access to services or healthier lifestyles.
- Graphic design and digital media capabilities, including in-house development of engaging animation videos, printed literature and social media content to promote public health messages.
- Specialist expertise in planning and delivering internal communications to support change, such as restructuring or the mobilisation of new contracts.
- Media relations expertise including proactive public relations, media training, reactive media handling and horizon scanning.
Benefits:
Our team combines NHS, local authority and private sector experience across a range of marketing disciplines, giving you access to specialist skills to meet your communications and engagement needs.
Our existing work across multiple geographies and organisations means we are able to share best practice, pool resources and deliver a cost effective, specialist service to all our clients.
“Increasing the understanding and use of NHS 111 and community pharmacies is critical if we are to alleviate the pressure on our A&E unit. The approach we’ve taken with NHS Arden & GEM CSU has worked really well and we are delighted with the impact this campaign has had.”
Dr Nicola Smith, Clinical Chair, Milton Keynes CCG
“Events and campaigns such as this are always beneficial to both patients and our wider health infrastructure. We appreciated the opportunity to obtain patient stories as a result of this activity and thank the CSU for working across agencies.”
Nicola Tallent, Senior Engagement Officer, Healthwatch Lincolnshire
ADDITIONAL ECM SERVICES
RELEVANT READING
Find out more about our engagement, communications and marketing services by accessing the resources below.
Supporting uptake of new healthcare technologies through an engaging new website for NIHR’s HealthTech Research Centre
When NIHR’s HealthTech Research Centre in Devices, digital and robotics needed a new website to better engage and involve audiences in technology development, an expert NHS team from Arden & GEM and Midlands & Lancashire CSUs was commissioned.
Launched in September 2024, the new user-friendly website showcases research across the major areas of unmet need and delivers a comprehensive resource of information for visitors.
Developing a website with a seamless user journey for the National Institute for Health and Care Research
In May 2024, the National Institute for Health and Care Research Birmingham Biomedical Research Centre unveiled a revamped website, designed and developed by the NHS Arden & GEM and NHS Midlands and Lancashire collaborative Communications and Engagement team.
Developing a user-centric website for cardiovascular care excellence
The National Institute for Cardiovascular Outcomes Research (NICOR) partnered with the NHS Arden & GEM and NHS Midlands and Lancashire collaborative Communications and Engagement team to develop a new, user-friendly website.
Arden & GEM secure place on the Transforming Organisations, Partnerships and Systems framework
We are pleased to announce that Arden & GEM has secured a place on the Transforming Organisations, Partnerships and Systems Framework.
Reimagining and rebuilding a new website for Worcestershire Acute Hospitals NHS Trust
Worcestershire Acute Hospitals NHS Trust commissioned the collaborative Communications and Engagement function from Arden & GEM and Midlands and Lancashire CSUs to reimagine and rebuild their website.
Integrating community pharmacy to deliver better patient care across the East of England
Working in partnership with NHS England’s East of England regional team, system partners, community pharmacies and Local Pharmaceutical Committees, Arden & GEM developed a community pharmacy strategy for the region.
Interim communications support for a busy community trust
Coventry and Warwickshire Partnership NHS Trust sought support from Arden & GEM’s Communications and Engagement team to help deliver crucial strategic and operational communications activities.
Inclusive innovation: using community co-innovation in digital healthcare to tackle health inequalities and digital exclusion
Fran Ward, Project Manager, NHS Arden & GEM CSU and Dr Paulina Ramirez, Academic, Birmingham Business School explore how community co-innovation could be used to develop digital healthcare that works for diverse communities and reduces the risk of exclusion in this article for the Integrated Care Journal.
Creating community co-innovation spaces in the Black Country
‘Building Inclusive Digital Health Innovation Ecosystems’ is a research programme led by the University of Birmingham’s Business School and supported by Arden & GEM’s digital transformation team, together with Walsall Housing Group (whg), to explore ways of involving diverse communities in the co-innovation of digital health technologies.
Communications support for NHS England’s eye care electronic referral system in the North East and Yorkshire
Our team of strategic communications experts and delivery specialists was engaged to support the NHS England North East and Yorkshire region implement a new Eye Care Electronic Referral System at NHS trusts and optometry practices across the region.
CONTACT US
If you’d like to find out more about engagement, communications and marketing please contact us here: