Many organisations face challenges in improving communications while maintaining operational capacity and ensuring they remain at the forefront of the political agenda. For primary care services, engaging patients, partners and other stakeholders effectively is essential to managing service changes and increasing involvement.
To deliver successful services and service transformation, organisations have to build strong relationships, utilise diverse and emerging communication channels, deliver timely and relevant messages, and actively gather feedback—all while mitigating the risks of increased workload and reputational damage. Primary care services need to be able to give clear and accessible information to the public. They need to work effectively and collaboratively with stakeholders to tailor messages that tackle health inequalities and fulfil obligations under the Health and Care Act.
Arden & GEM already provides communications and engagement support to a broad range of NHS organisations including primary care, Integrated Care Boards (ICBs), provider trusts and NHS England. Our extensive team, spanning both Arden & GEM and Midlands and Lancashire CSUs, provides access to a diverse team of subject matter experts that give the expertise and capacity required for your individual needs.
From digital marketing and campaign development to media relations and stakeholder consultation, our communications and engagement team provides a full range of services designed to get your message across. Our support includes:
- Strategic advice
- Campaign development and delivery
- Public and patient involvement
- Copywriting and design of communications materials
- Videos, animations and podcasts
- Website audits
- Website development (hosting and management)
- Communications and engagement support for service redesign
- Media and social media training
- Support to set up and manage a patient participation group
- Equality, inclusion and human rights support and training
- Freedom of information support and training.
Why Arden & GEM?
We work to high standards of professional practice across our specialisms. This expertise dovetails with our comprehensive knowledge and understanding of health and care, developed through working extensively with a range of organisations in this sector over the past decade.
As part of the NHS family, we are committed to public service values and offer competitively priced solutions tailored to the needs and budget of primary care clients. As experts in public sector engagement, we can advise you on service change requirements and how to involve patients/customers to ensure compliance with your responsibilities.
RELEVANT READING
Find out more about our Communications and engagement services for primary care by accessing the resources below.
Reimagining and rebuilding a new website for Worcestershire Acute Hospitals NHS Trust
Worcestershire Acute Hospitals NHS Trust commissioned the collaborative Communications and Engagement function from Arden & GEM and Midlands and Lancashire CSUs to reimagine and rebuild their website.
Integrating community pharmacy to deliver better patient care across the East of England
Working in partnership with NHS England’s East of England regional team, system partners, community pharmacies and Local Pharmaceutical Committees, Arden & GEM developed a community pharmacy strategy for the region.
Interim communications support for a busy community trust
Coventry and Warwickshire Partnership NHS Trust sought support from Arden & GEM’s Communications and Engagement team to help deliver crucial strategic and operational communications activities.
CONTACT US
If you’d like to find out more about our Communications and engagement services for primary care please contact us here: